Clarity in the chaos. Purpose in the Pivot. Impact in the unknown.
You’re not here to follow the script - you’re here to rewrite it. Chaos isn’t the enemy—it’s the invitation.
About us....Disruptive Integration & Bradley
At Disruptive Integration, we walk alongside bold minds, brave hearts, and soulful leaders—those who know that doing well and doing good are not opposing forces, but powerful allies.
We walk with leaders who speak from both heart and spine—from the grounded strength of the sacred masculine to the intuitive flow of the sacred feminine. We
At Disruptive Integration, we walk alongside bold minds, brave hearts, and soulful leaders—those who know that doing well and doing good are not opposing forces, but powerful allies.
We walk with leaders who speak from both heart and spine—from the grounded strength of the sacred masculine to the intuitive flow of the sacred feminine. We honor the dance between structure and surrender, the clarity of action and the wisdom of stillness.
Our voice is not just strategic—it’s soulful.
We see you: navigating complexity, leading with values in the eye of the storm, wrestling wisdom from the chaos, and building ventures that challenge and transform the status quo.
Our role is to help you craft and amplify intentional communities of practice—where the personal and professional braid into something enduring.
We help you move through it—with clarity over strain, ease over urgency, and courage over fear.
Whether you're standing at a crossroads, sprinting through uncertainty, or roadside-sitting in doubt - we offer frameworks, insights, and transformation strategies to help you harness disruption—not fear it. To integrate the lessons wrestled from the storm, not let them slip away.
Across decades and continents, Bradley has walked these same winding paths—alongside thousands of individuals and hundreds of organizations of every shape and scale. From multinationals to non-profits, advocacy groups to academic institutions, governments to ethical entrepreneurs, he’s helped leaders meet disruption not with fear, but with clarity.
Together, they’ve forged pathways forward—through complexity, toward transformation.
His signature protocol—G.R.I.T & G.R.A.C.E—emerged from this journey: a fusion of lived experience, academic depth, focused compassion, and embodied wisdom.
Bradley believes in the quiet power of connection and the fierce strength of community. He’s witnessed what open-hearted leadership can unlock—in institutions, in individuals, and in the sacred spaces between.
A skilled communicator and storyteller, Bradley is currently writing his first book on navigating chaos -and harvesting the wisdom it holds.
“Bradley has been such an influential person in my journey as an educator and as a human. With humour and spontaneity, he can break down the most complex and potentially volatile issues to their bare essentials and make, what should already be obvious, obvious. Bradley West broke my brain in the best possible way.” Lori Barber, 7 Oaks School Division
“This man knows his stuff... seriously, one hour of talking to him and a thousand light bulbs were going off in my head. I saw a pathway ahead that I didn’t even know existed. He is the real deal.”
—Joaquim Jardim, coaching client
This is the work of G.R.I.T & G.R.A.C.E—a protocol born from my own lived experience: healing, reclaiming my
“This man knows his stuff... seriously, one hour of talking to him and a thousand light bulbs were going off in my head. I saw a pathway ahead that I didn’t even know existed. He is the real deal.”
—Joaquim Jardim, coaching client
This is the work of G.R.I.T & G.R.A.C.E—a protocol born from my own lived experience: healing, reclaiming my voice, and learning to trust myself as I built a life I love.
It’s one of the tools I use to guide people through the often painful—always transformative—process of change.
But it’s not just personal. G.R.I.T & G.R.A.C.E can be applied to institutional and organizational transformation too.
Because every system is made of people—and when you change your people, policies, and practices, you change your system.
Life is shifting rapidly—faster than most of us ever expected. Division and chaos swirl around us, reshaping the landscape week by week.
Leaders are struggling. Our instincts whisper what our systems won’t admit: the old rules no longer apply.
Many of our structures are no longer fit for purpose.
As Darren Silver says:
“There is a deep sense of aloneness, of isolation... we are marooned in our own neurosis.”
You are the expert of you – and that truth is sacred.
What you need is a space held by intentional, open-hearted leaders who can reflect your full Self back to you.
Your light and shadow. Your gifts and calling. Your wisdom in motion.
If this resonates, I’d love to connect. Drop me a note or find me on socials.
Let’s walk this path together—with clarity over strain, ease over urgency, and courage over fear.
G.R.I.T & G.R.A.C.E - A protocol forged in fire.
G.R.I.T & G.R.A.C.E - A protocol forged in fire.
" The wound is the place where the Light enters you." -RUMI
I was raised among leaders—movers and shakers shaped by grit, by the trauma they carried, and the stories they believed to be true.
Some held progressive perspectives for their time.
Most were products of the era they lived in.
They did the best they could with what they had.
And I
" The wound is the place where the Light enters you." -RUMI
I was raised among leaders—movers and shakers shaped by grit, by the trauma they carried, and the stories they believed to be true.
Some held progressive perspectives for their time.
Most were products of the era they lived in.
They did the best they could with what they had.
And I carry deep gratitude for that.
One thing they all valued was Grit—
That clustering of resourcefulness, strength of character, courage, honor, determination, and endurance.
To be successful.
To be respected.
To belong.
You had to have grit.
But grit alone isn’t enough.
Many of the leaders I coach today were raised in similar environments—where vulnerability was unsafe, and feeling was dangerous.
They’ve built impressive lives, led powerful teams, and carried enormous weight.
And yet, something inside whispers: Is this the life I was meant to live?
I know that whisper.
At 18, I left home to travel across countries & continents—carrying ancestral seeds and inherited stories.
Travel didn’t just expand my horizons.
It held up a mirror.
I met parts of myself I didn’t like.
I didn’t yet know the difference between discomfort and danger, effort and struggle.
Shame washed over me.
I did what many do:
Deflect. Defend. Deny. Destroy.
Fear and shame locked me into the chaos.
I chased control.
I craved respect.
I pushed through.
Eventually, I came to the end of myself.
Rock bottom met the dark night of the soul.
And that’s where healing began.
I found mentors—men and women doing the deep work of restoration and reclamation.
They broke chains.
They held mirrors.
They invited me into the circle.
This is where I met Grace.
With GRACE I unpacked shame.
I learned that gentleness is strength.
That multiple truths can coexist.
What you cannot heal, you must carry.
That healing and carrying both require courage.
Now, I walk with leaders who are ready to integrate their own grit with grace.
To lead with soul, not just strategy.
To navigate chaos—not fear it.
To build lives and systems that are aligned, intentional, and enduring.
Grit and Grace are not opposites. They are allies.
Leadership can be soulful.
Chaos is not the enemy—it is the invitation.
*****
“ For the longest time, I thought I was the problem. I carried the weight alone, not realizing how many other men were walking around with the same confusion, the same pain. Hearing your stories cracked something open in me. It gave me hope—real hope—that maybe things can be different. That maybe I can be different.”
” – T. Markham, men’s circle participant.
"Brad, Thanks very much for the workshop today...Your insight and emotional honesty were both inspiring and thought provoking. It was refreshing to hear someone stand in front of a group and speak about men experiencing a sense of voicelessness when it comes to reporting domestic assault.
Thank you, Andrew Caliot"
WORK WITH BRADLEY
COACH
Chartered Professional Human Resources
Senior Certified Human Resource Professional
Certified Coach Practitioner
Professional Management Coach
White, Yellow & Brown Belts in Deep Democracy
Studies in Human Resource Management; Human Sexuality [Sex Coaching]; Mental Health; Truth & Reconciliation.
* Note: As a settler and immigrant to these lands, I’ve been deeply humbled and blessed by the wisdom, generosity, and teachings shared with me by Indigenous Elders, Knowledge & Culture Keepers.
I am not Indigenous.
While I’ve been lovingly adopted into families from both Anishinaabe and Diné (Navajo) communities—and have many Indigenous relatives—I make no claim to their lineage, their path, or their sacred journey as my own.
The items gifted to me through ceremony or kinship, I wear with reverence.
Not as symbols of identity, but as reminders of relationship.
Of responsibility.
Of care.
I receive what the ancestors offer to me through ceremony with a grateful heart and a clear understanding:
I am a guest here.
A caretaker.
A student.
I want to be crystal clear—none of the images I share are meant to represent me as Indigenous.
They are shared in the spirit of being a good relative.
With Love.
With gratitude.
With humility.
With respect.
Whenever I engage in work that touches Indigenous ways of being, I ensure it is Indigenous-led—by those who carry the medicine, the teachings, and the authority to guide.
And when insights flow from Indigenous sources, I name them. I honour them. I do not claim them.
On my path, I seek to be of Service.
To walk gently.
To help where invited.
To show up in a good way—with an open heart, a listening spirit, and a deep commitment to relational integrity.
SPEAKER & TRAINER
Bradley’s work as a speaker and trainer has been recognized across continents and communities. His programs and courses and the teams he has led, have earned awards for impact, innovation, and heart—including:
- Asia Pacific Entrepreneur of the Year, Asper Centre for Entrepreneurship
- MERIT Award for training excellence, Royal Direct, RBC
- BRAVO Award for Excellence in Sustainable Leadership, Red River College
- A listing in Wharton’s Who’s Who for thought leadership in human-centered design
- Ascent Award for investing in leadership & talent development. City of Winnipeg, Equity Office.
- The Unity Award for advancing diversity, inclusivity and accessibility at work. City of Winnipeg Equity Office, Human Rights Committee of Council
His parents were especially proud & tickled pink when he represented Canada at the 2004 International Championship of Public Speaking—a moment that fused Aussie grit, grace, and a whole lot of storytelling.
There was a lucky hand of poker that led to tap dancing on a submarine in dry dock after an Officer Training Program.
Or, bumping into a celebrity that led to a drink in Central Park .
Because sometimes, leadership shows up in unexpected places.
Themes that Bradley has spoken on:
"Opposites Distract" - TEDx Manitoba
" HR BS - Bias & Blind Spots" - Disrupt HR
"Glorious Grey - navigating a world no longer lived in black or white "- GenNext Summit, United Way Winnipeg
"Beyond Pride - the politics of Pride" Fierte Canada Pride, National Human Rights Conference
"Empowering Change through accountability and impact" - Panel Presentation, Indigenous Accord, City of Winnipeg and Canadian Museum for Human Rights.
AUTHOR
His first book is in the works on navigating the chaos and harvestings the wisdom within.
Bradley's Writing
Pride at Work Canada in HRmatters
Fall 2011
Red River College leads by example in Outwords
May/June 2012
Bridging Co-Curricular and Curricular Learning in Gender and Sexual Diversity Awareness in Communique
Winter 2017
CBC News Opinion: Pride at a crossroad: Making the circle bigger
July 2017